Streetwear company Wildchild Nation, LLC announces a new partnership with We Are Heroes, champions of season four of MTV's hit show, "America's Best Dance Crew."
Wildchild Nation will provide online distribution of We Are Heroes' collection of garments and products as part of Threader, the first online urban clothing marketplace for the dance and entertainment industries.
Crew member Alison Iannucci said, "Winning MTV's 'America's Best Dance Crew' immediately opened the door to lots of opportunities for merchandising, but we immediately sought out Threader, as their reputation of success preceded them. It's been a pleasure working with the Threader team, and we're excited to be able to offer our fans a way to support and represent."
Wildchild Nation co-founder, Luam, commented, "As the first all-female crew to win ABDC, We Are Heroes has a unique opportunity to be able to inspire and positively affect the lives of all their fans. Helping them create streetwear and market it through Threader gives their fans a way to take a tangible piece of the crew home."
Crew member Alison Iannucci said, "Winning MTV's 'America's Best Dance Crew' immediately opened the door to lots of opportunities for merchandising, but we immediately sought out Threader, as their reputation of success preceded them. It's been a pleasure working with the Threader team, and we're excited to be able to offer our fans a way to support and represent."
Wildchild Nation co-founder, Luam, commented, "As the first all-female crew to win ABDC, We Are Heroes has a unique opportunity to be able to inspire and positively affect the lives of all their fans. Helping them create streetwear and market it through Threader gives their fans a way to take a tangible piece of the crew home."
