USA : Make-up artist Reggie Wells joins Be! Team at GRAMMYS

February 9, 2008

Nail Care Industry new, up and comer Be! Products Inc is honored to be the "Exclusive" Nail Care of the official Gift Bag for the 50th GRAMMY Awards.

"Celebrities are trendsetters in beauty. They wear the hippest, hottest new products and 'one-of-a-kind' lines. Be! is proud and grateful to be a part of the momentous, 50th Annual GRAMMY Awards," says Neli Vazquez-Rowland, CEO.

"We love the venue, the energy, and the opportunity to provide Be! an 'Award Winning' Nail Care line to the 'Red Carpet Authority.'"

A world of glitz, fame, and high-expectations, with classic and cutting edge colors and the "Best Performing" formulas in Nail Care, Be! is sure to shine and measure up to the heavy scrutiny the celebrities endure.

Be!'s 'Strikin' Gold' color is part of the gift set (which also includes a vinyl nail care carryall mini-tote with 2Be! Nail Strengthener and Be! eXpress Accelerated Topcoat great for a quickie mini-mani/pedi) that is a perfect commemorative color for the event!

"Be!'s message of inspiration and making a difference attracted me to the line. Joining Be! is the best thing I can do right now for the community and the world of cosmetics," said Reggie Wells.

Be!'s philosophy is infused with a passion for the human spirit and a love for beauty! Be! is an award winning, professional nail care line for hands that care.

Be! is an on trend, inspirational, lifestyle Color Cosmetic brand with names of colors and collection themes that are inspirational and aspirational -- through Be!'s "Magic in a Bottle" and "Message in a Bottle" we can make a difference not only in our own lives but in the lives of many everyday, by offering hope, empowerment and opportunities to those who need it most.

Be! Products Inc

Source @ Fibre2fashion