UAE : Parmigiani Boutique to house the most prestigious timepieces

February 28, 2008

Damas, the leading international watch and jewellery retailer in the Middle East, has embarked on a wonderful adventure with Parmigiani Fleurier to open the luxury watch brand’s first signature shop located in Wafi Mall – one of Dubai’s major luxury destinations.

Parmigiani Boutique Dubai is poised to become a true connoisseur's delight as it offers some of the world’s most celebrated timepieces.

Speaking during the press conference to mark the occasion, Michel Parmigiani, CEO of Parmigiani, commented: “Due to the constantly growing success of the Parmigiani Fleurier brand in the UAE over the past few years, thanks to the know-how and expertise of our representative, Damas; Parmigiani Fleurier felt obliged to offer its followers a prestigious location where comfort, elegance and refinement would be fully dedicated to the spirit of the brand.”

Tamjid Abdullah, Deputy Managing Director of Damas, raved: “We are very pleased that one of the world’s top watch brands has teamed up with Damas to set up its first stand-alone shop here in Dubai.

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