CIBELES MADRID FASHION WEEK, the grand forum for the promotion and presentation of Spanish design, an event organised by IFEMA, has established the dates for its second edition of the year. The next edition of the leading showcase for design in Spain will be staged between 17th and 22nd September in Hall 14.1 at Feria de Madrid.In the same way as at last February's edition, CIBELES MADRID FASHION WEEK will once again take place over a period of six days, devoting the whole of its first day to the fashion parades of a series of talented young designers brought together under the umbrella of EL EGO. This initiative will be celebrating its tenth edition on this occasion. In this respect, on Friday 17th September CIBELES will present the collections of the youngest designers. The period between Saturday 18th and Tuesday 22nd will, thus, be preserved for established designers.
This edition of CIBELES will once again be based on the innovative fashion show model presented in September 2008, at which the fair presented a new organisational and staging format, as well as introducing the brand, CIBELES MADRID FASHION WEEK.The main objective of this concept, which will guide the development of CIBELES over the next few years, is to strengthen the presence of Spanish design within the context of an increasingly competitive international market. Other important new features that form part of this project, initiatives that have already been successfully implemented at previous editions, include the following: the design of two fashion parade rooms; an increase in the occupied exhibition area from 5,400 to 14,000 square metres; and the creation of an area known as CIBELESPACIO. This area features a range of different ongoing activities, such as music, live concerts, the sale of clothing creations by young designers, etc.
Furthermore in view of the warm reception that was granted to the special area for the most outstanding fashion bloggers at the last edition of the Fashion Show in February, the September edition of CIBELES MADRID FASHION WEEK will once again set aside a specific area for these opinion-leaders. This section of the event will feature all of the necessary technology in order to enable these bloggers to express their opinions regarding the participating designers and their collections, effectively addressing their corresponding groups of virtual followers with the spontaneity and special vision that characterises them. In this respect, CIBELES will reflect the growing reach and importance that the fashion blogs phenomenon has acquired both inside Spain and abroad.
