For many seasons, French brands have shown a growing interest for Latin American countries. But the season inversions, distances and local taxes have often discouraged individual initiatives. However, Brazil enjoys an exceptional economic growth and French products have been a hit. It will take place on JUNE 17th – 23rd 2009.As part of the French year in Brazil in 2009, WSN DEVELOPPEMENT has signed a partnership wit the Sao Paulo Fashion Week, the most important in Latin America, to present the best of French creation. Launched in 1996, the Sao Paulo Fashion Week takes place twice a year, in January and June. Since its creation, it has attracted 1.8 million visitors. In 2009, it will be paying a tribute to France.
In Sao Paulo, WHO’S NEXT and PREMIERE CLASSE will be organizing a showroom, from June 15th to 18th, gathering 20 of their French exhibitors that will present their collections at the professional fair, GALERIA, on the top-floor of the exclusive concept store DASLU. To this day, MANOUSH, CHARLIE JOE and IRENE VAN RYB have agreed to take part in this adventure.
UBIFRANCE, which launged this project, will be organizing a program of individual meetings for brands with potential buyers and partners. These meetings will be continued in Rio on June the 19th for brands that are interested. The French brands will also be invited to demonstrate their creativity via a styling exercise staged by WHO’S NEXT and PREMIERE CLASSE, around architect Oscar Niemeyer’s masterpieces. The resulting creations will be exhibited during the whole week at the Fashion Week.
Fibre2fashion's News Desk
