Surfing has traditionally been a male-dominated industry, but has become significantly more popular among women in recent years. While the industry has been slow to shift and cater to this influx of female surfers, a Venice, California-based company is doing exactly that. Latitude 10 is launching a line of swimwear that not only looks great, but addresses the needs of women with active lifestyles.
Any girl that has braved the ocean’s waves or has gone waterskiing or wakeboarding knows that bikinis are not good at staying in place and often come off completely. Latitude 10 surf bikinis correct this issue with design and technology that ensures the bikini will stay where it should, allowing girls to focus on their craft, rather than worrying about losing their cover.
But functionality alone is not enough. The same design elements that keep the bikini in place, also serve to support and enhance the natural curves of the female body, creating a visibly firmer and fitter look. In addition, all Latitude 10 (L10) surf bikinis are reversible, can be mixed and matched and come in a variety of eye-catching cuts.
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