The 2008 winner will receive a cash prize of $2,500, the possibility to become a professional lip model and the prestige of having the prettiest pucker in America, which will be posted online for all to see.
"The Softlips lip model search is a widely popular and fun competition, as women everywhere vie for this feature title," says Jennifer Hamberger, the Softlips brand manager at The Mentholatum Company. "We believe that well-cared-for lips are a woman's best asset."
And the research agrees. According to a national survey of more than 1,000 U.S. men, they prefer females with beautifully-shaped and natural, healthy looking lips.
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