Candie's outfits sexy Spears for ‘Radar’ video

Iconix Brand Group Inc announced it will continue its partnership with international icon, Britney Spears, for its Candie's brand, which is exclusively sold at Kohl's Department Stores. Spears, who is one of the best-selling female recording artists in the world, will appear in Candie's fall 2009 television, print, online and in-store advertising campaign. Spears recently appeared in the junior brand's spring print and online marketing campaign, which launched with a full size, limited edition, pull-out poster.

Leveraging its partnership with the international mega-star, Candie's outfitted Spears for her new music video, "Radar" and will use footage from the music video for its fall television commercial. The music video features Candie's apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores. The television commercial will debut later this summer and the print campaign will premiere in September issues of fashion, entertainment and lifestyle magazines.

Commenting on her "Radar" video, Britney Spears stated, "I was so excited to wear Candie's in my 'Radar' video. I especially loved their jeans and cute dresses which were perfect for the theme of my video."

Dari Marder, chief marketing officer, Iconix stated, "After the overwhelming excitement surrounding Britney's spring Candie's campaign, we decided to make our fall campaign even bigger and better. In addition, to our new television commercial, Britney's fans will also get to see her rock her Candie's outfits in her new 'Radar' video. Britney chose the looks from our new collection that she felt best represented her style."


The music video and television commercial features Spears who becomes intrigued by a handsome player at a polo match who ultimately gets caught in her radar.

The print campaign was created by the Iconix in-house marketing team. The television commercial was shot by famed director, Dave Meyers and the print campaign was shot by fashion photographer, Matthew Rolston. The campaign was shot in Santa Barbara at a private estate complete with its own polo field and horse ranch.




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Arm Candy to the stars debuts at Pure London

Making her debut at Pure London this August, Alison Van Der Lande will be showcasing her stunning range of designer handbags. Recently picked to take part in the ‘Made in Britain’ exhibition at the Tassen museum in Amsterdam, the range will sit alongside designers such as Vivienne Westwood, Alexander McQueen, Stella McCartney, Lulu Guinness, Paul Smith and Anya Hindmarch.

Designer Alison Van Der Lande commented ‘I am thrilled to be taking part in this exhibition, it is wonderful recognition after only 5 years in the luxury handbag and luggage business, of what our brand and bags have achieved. To appear alongside such established designer names is an honour.’

The Spring Summer 2010 collection will consist of beautiful leathers in colourful designs from evening clutches, glamorous statement bags, everyday handbags and beautiful travel bags. There is a bag to suit everyone, for every occasion.


The collection is adored by celebrities such as Victoria Beckham, Charlize Theron, Ben Stiller, Jennifer Aniston, Cat Deeley, Gok Wan, Sarah Jessica Parker and Elizabeth Hurley, to name but a few.




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Monsoon Trends 'Fashion Under The Umbrella'

Monsoon is one more opportunity for fashionistas to display a fashion statement.

Every time when the sky opens and there is a heavy downpour, people lose interest in dressing and going out of their houses. But this is the right season to organize a cheerful wardrobe, wear bold colors and have a fashion fiesta. Saggy clothes and wet boots are a part of the monsoon, but right choice of accessories, will help to dodge the puddles and give a trendy look. The first and best clothing would be colorful raincoats. Cream, brown and black make normal attire, whilst a pink coat with a belt will look attractive. Any clothing ranging from tops, skirts, and dresses will go with the season, while a knee length costume along with a colored pair of leggings would best sustain the monsoon sprit.

Hues for the Rain:

Designers say that bright shades of indigo, green and blue hold good for monsoon. Various hues of sea to dark shades of green will be the choice of the season. Designer's favorite palette of purple, lemon yellow and white are also the best picks of monsoon. Not just vibrant colors, but even light hues of fuschia pink and soft pastels of pink, orange and peach help to lighten the mood. Wrinkle free clothing in dark shades of black and brown make an ideal formal wear. Beige tined with multi-colors and black seem perfect during the rain.

Fabrics for the Rain:

Blended fabrics of polynylon and, cotton will be ideal. A right choice of fabric is more important, as some of them lose their sheen and get spoilt quickly once they get wet. Avoiding crepe and chiffon clothes are desirable, as they will lose their sheen one they become wet. Capri and beach wear designed with a proper fit will flatter the shape and also protect the wearer from wet conditions. Cool casuals for the season would be a jeans fitted with a cotton shirt. Silk and rayon will also make a popular choice during this season adding depth to the hues with variances in the color palette which is otherwise not seen.

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‘Eco-friendly is on-trend in home textiles’ – NYIGF

The summer 2009 Home Textiles Market Week in New York will feature a fresh mix of international and domestic resources, as well as an influx of "green" and sustainable products, with more than 40 companies joining the market's nearly 500 mid-to-high-end home fashions suppliers this summer.

The semi-annual market, which is produced and promoted cooperatively by the New York International Gift Fair(NYIGF) at New York City's Jacob K. Javits Center and Passenger Ship Terminal Pier 94, 230 Fifth Avenue and 7 W New York, will run Friday, August 14, through Thursday, August 20.

"Eco-friendly is on-trend in home textiles and several market newcomers specialize in 'green' products," said Dorothy Belshaw, GLM senior vice president and NYIGF directory. "In addition, a wealth of new resources from Canada, France, Japan, India and Pakistan will provide buyers with easy access to unique merchandise from around the world."

Of the companies new to Home Textiles Market Week,several produce environmentally-responsible merchandise, or import products through Fair Trade agreements with developing countries. For example, Table Manors offers a line of biodegradable placemats and napkins; Green 3 specializes in organic cotton wearables; and Sustainable Threads carries contemporary home and personal wear goods sourced through Fair Trade arrangements.

Twelve companies will join NYIGF-both in At Home featuring Home Textiles at the Jacob K. Javits Convention Center and in other NYIGF divisions. These include: Cotton of the Nile; Designer's Guild USA; Green 3; Kat Burki Home; The Koko Company; Linen Way; Mingei Japan; Papillon Linens & Dreamfit; Sin in Linen; Sivaana; Sorcha; and Sustainable Threads. Some 200 home fashion resources will be located at the Javits Center.





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Polo Ralph to design Olympic Parade Outfits for US teams

Polo Ralph Lauren announced that it will continue its relationship with the U.S. Olympic Committee (USOC) as an Official Outfitter of the U.S. Olympic and Paralympic Teams for the 2010 and 2012 Olympic and Paralympic Games.

As a continuation of the Company’s involvement in the 2008 Olympic and Paralympic Games in Beijing, Polo Ralph Lauren will be designing the official Opening Ceremony and Closing Ceremony Parade Outfits for the U.S. Teams for both the 2010 Olympic and Paralympic Winter Games in Vancouver and the 2012 Olympic and Paralympic Games in London. In addition Polo Ralph Lauren has created a unique collection of village wear apparel and accessories that will be provided to the athletes on these teams.

“The Olympic Games are the greatest sporting event in the world and we are incredibly honored to play a part and celebrate the achievements of American athletes,” said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications.

For the 2010 Olympic and Paralympic Winter Games, Polo Ralph Lauren has designed and created a collection of authentic sporting apparel which embodies the spirit of American athleticism and sportsmanship. Celebrating the rich history of the Olympic Games with a nod to the Lake Placid Games of 1932, the clothing will showcase a classic Americana and patriotic palette of red, white and blue.

“We are thrilled that Polo Ralph Lauren will be returning to outfit Team USA at the Olympic and Paralympic Games in Vancouver and London,” said USOC Chief Marketing Officer Lisa Baird. “Polo Ralph Lauren is an iconic American company and we greatly appreciate the elevated style and classic look that will be donned by U.S. athletes at the Opening and Closing Ceremonies and throughout the Games. It is a look that we feel all Americans will be proud to wear as they support Team USA in 2010 and 2012.”




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Fashion & beauty retailer ASOS crowns successful year

The UK’s “Aim Company of the Year”, ASOS plc, has crowned a successful year by winning the prestigious “Grand Prix for best overall investor relations” for Companies on a small-cap exchange at the IR Magazine UK & Continental Europe Awards 2009.

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 24,700 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty.

Today it exports to 58 countries around the world with Ireland, Denmark, Sweden, France and the US being the top five performing countries outside the UK.

This week, ASOS announced record sales, up 104% to £165 million, and profits before tax figures of £14.1 million up 93% on the previous year. International sales were up 303%.to over £32 million. Sales over the last five yeas have grown at a compound annual rate of 87% and earnings per shares by 81%.

Over the last five years the investor relations has been led by founder and Chief Executive Nick Robertson and former Finance Director, Jon Kamaluddin, who now heads the company’s international operations. However, Robertson is quick to point out that this is a team effort: “Asos has been built on a great team of people. We employ over a thousand people between our head office in London and our fulfilment centres in Hemel Hempstead and without them this business would not enjoy the success that it does today.”




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JLO to halt Sweetface line after spring

Hollywood actress- singer-designer Jennifer Lopez is halting the production of her clothing line, Sweetface, after six years. She launched the line as a high-end sports and street-wear spin-off of her original JLO clothing collection. Sweetface will stop production of its line once the spring collection hits the stores. Despite the popularity of the clothing line, Jennifer has conformed to stop the work on future designs while the future of the brand is reviewed. Jennifer said that considering the new company strategies, the Sweetface line has been decided to put on hiatus while the brand would be reintroduced in the near future with an entirely new fashion point of view.

Fibre2fashion News Desk - India

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